A virtual event is an organized event that takes place online rather than in a physical location. These events can range from small question-and-answer sessions to large-scale conferences with thousands of attendees. The virtual event trend has taken a significant number of attention from small businesses up to multinational companies. Businesses ride on the virtual platform to promote and create awareness of their products and services.
There are a few ways to present virtual event content.
A live virtual event is a real-time presentation by the presenter. Going live is the most cost-effective method, and it does make the audience feel more engaged. However, there are a few cons that the Organizer will need to be aware of such as the speaker’s performance. Although the speaker is used to doing talks on stage, the feeling of speaking in front of the camera is different. The speaker will not be able to see the audience’s expressions and react accordingly, and that may eventually affect the presentation. Besides, the risk of technical interruption will also be more out of control especially if there are a few speakers located in different locations are involved. Of course, as an event Organizer, they must always prepare a secondary or even tertiary backup internet connection.
3,2,1 Action! Cut and Retake! A pre-recorded session is the safest method when running a virtual event. For speaker s who made any speech mistake, they will be able to re-shoot the section to ensure a smooth presentation. Even so, when executed without proper planning, a pre-recorded session will appear just like a video being played online, and with the speaker’s lack of engagement with the audience, it may eventually make the audience drop out from the session.
But fear not, a pre-recorded virtual event can be planned to create a live-like engagement. Comment function could be activated on the “broadcast” day, and the Organizer may arrange for the questions to be answered. Besides, the emcee or speaker’s speech could also be scripted as if they are responding to some of the general questions. The pre-recorded video should also be broadcasted at a planned time, and a countdown should be included as well.
As the name says, a hybrid virtual event is a combination of both live and pre-recorded content elements. In a hybrid virtual event, Organizer may choose to pre-record sessions that are deemed to be complicated or sessions that are presented by the remote speaker (who are more prone to an internet connection problem, or equipment issues such as unclear mic and camera). By doing so, the quality of the event will be more under control. For sessions that require Q&A or other interaction from the audiences, it can be arranged as a live session. To have a smooth transition between the live and pre-recorded sessions, the service provider will need to pre-arrange the event rundown tactfully. For speakers who are appearing in both sessions will also need to ensure that the dressing and overall outlook are the same to ensure consistency throughout the virtual event.
Check out our video to see how it is behind-the-scene for a hybrid virtual event
Feel free to drop us a message or a call to discuss your upcoming plan for a virtual event.