Sustainability is an effort to protect our natural environment, human and ecological health while driving innovation and not compromise the way we live. Sustainability has been the talk in the industry in recent years as the trade show industry is known to produce a massive amount of waste every year. With this becoming increasingly important to be addressed, many companies are instilling this effort as part of their company’s value. The question here is, how can we bring this value into the industry? And how do we make our stand a sustainable one?
Re-usable Custom Stand
Whenever people talk about re-usable stands, first thing that come to their mind is the modular stands. However, have you ever thought that even a custom stand can be re-used? Pre-plan your trade show calendar ahead. Convey your intention to your stand builder. There are multiple ways to create a sustainable stand from the use of materials to the method of construction.
Same structure used in different layout
Reuse stand feature
Energy-efficient Lighting
LED lights are more efficient than traditional lighting such as fluorescent and incandescent lights. 95% of the energy in LEDs is converted into light and only 5% is wasted as heat. With this efficiency, LEDs are comparatively brighter than any other lighting e.g. a 3 watts light is equally as bright as a 20 watts light. LED lights also have a longer lifespan compared to traditional lighting. With this, you are contributing to a lower carbon footprint. Start replacing your light fittings into LEDs.
Hanging structure illuminated with LED fittings
LED light fittings used in a meeting room
Incorporating Technology in Marketing Materials
Marketing material in digital form has been popular these days. Instead of producing tons of printable materials, opt for email or scannable QR codes. This will not only help to lower the carbon footprint, but it enables the receivers to keep and retrieve the material easily. Check out some free QR Codes Generator online and you will be amazed with how easy it is to incorporate it as part of your marketing.
Work Alongside with Organizations who Upcycle Re-usable materials
There are many Organization nowadays who collect certain materials such as tarpaulin, and carpet to upcycle it. Tarpaulin material and carpet are the two most commonly used in trade shows. These materials can be used to make bags and other decorative items. Plan ahead on the materials and send it to relevant organizations to upcycle.
As an event and exhibition stand management company, we are constantly at the learning edge to instill such effort into each project. If you would like to discuss further how you can make your stand a more sustainable one, feel free to contact us to discuss further.
