As the premier furniture fair in South East Asia that is consistently ranked amongst the top 10 worldwide, the Malaysian International Furniture Fair (MIFF) has spearheaded the furniture trade scene for almost three decades.
Every March, exhibitors and buyers from all over the world come together in Malaysia to create business and networking opportunities for hundreds of thousands of participants. Since its inception in 1995, this show has steadily grown from being a simple furniture expo to becoming a platform to develop the furniture world for global players.
SWS is a homegrown furniture brand that began as a sofa manufacturer for the local market. Once their import business began in 1980, they have since expanded to include dining sets into their product range. Which many variations of sofas and dining sets available, SWS wanted the chance to showcase as many different products as they possibly could at this show.
We then proposed and designed a booth that would cover a big area and maximise visibility for all and every product, so participants would have the possibility of seeing any and all products that they have to offer.
