With more brands taking advantage of the power of virtual shopping, the results are stunning. With real-time browsing data, store teams can see what’s happening in the store, allowing them to create personalised recommendations for each customer.
With virtual shopping, retailers can keep their teams selling wherever they are working. They can also provide the tools and resources they need to help their associates succeed. During the U.S. lockdown in 2020, Dawn Dobras, the CEO of Credo Beauty, said she was not sure she would have believed it had happened. Not only is her company seeing off-the-chart success with virtual selling, but she also keeps all of her employees on staff.
With more stores opening with limited capacity, more customers are searching for a curated shopping experience. More and more people are adapting to the digitalised world of retail. Especially during this time that we’re in, people have been exposed to online shopping more than they have ever been.
With built-in clientele, store teams can send and receive text and email notifications with new product releases and to let customers know when a product is back in stock. This is helping boost loyalty and customer lifetime value.
The power of virtual shopping is evidenced by the explosion of sharing in social media. With the rise of digital video content, retailers are now able to tap into this new medium and deliver compelling stories that are both authentic and engaging.
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