Onyx Hospitality Group
The ONYX Hospitality Group booth at ITB China, Shanghai was conceptualised as a warm and refined hospitality environment, bringing together contemporary elegance with a welcoming sense of place. The design reflects ONYX’s established hospitality identity through soft curves, warm timber tones, refined finishes and carefully integrated brand elements.
At the heart of the concept is the 60th Anniversary celebration, expressed through prominent anniversary branding integrated into the architectural features of the booth. The anniversary identity is carried across the space in a subtle yet impactful manner, creating a cohesive visual language while commemorating ONYX’s six decades of hospitality excellence.
A key feature is the Instagrammable experiential corner positioned prominently at the front of the booth. Framed by sculptural curves, the ONYX 60th Anniversary identity and a touch of natural landscaping, the space creates an inviting visual moment that draws visitors in while offering an engaging backdrop for photographs and social sharing.
Balancing visual impact with functionality, the booth incorporates comfortable hospitality areas for meaningful conversations, networking and business engagement. Together, the architectural detailing, warm ambience and experiential elements create a memorable brand environment that celebrates ONYX’s heritage while presenting its hospitality vision to the Chinese travel market.
