A roadshow truck provides the perfect opportunity to spread the word about a brand in an interactive way. Visitors will be given the opportunity to experience a brand on a mobile platform and this could give a fresh and an exquisite way to let the visitors experience the brand – in this case, the newly launched phone by OPPO.
This roadshow was planned to cover 3 main areas of 3 states in Peninsular Malaysia – Selangor, Malacca and Johor.
This roadshow was hosted over a period of 2 weeks mainly covering the before and during Raya period. The 2-sided featured LED screens on the truck has managed to attract many crowds to approach the roadshow. In addition to that, Oppo has also invited their fellow partnering brands e.g. Tong Garden, Nescafe, Y.O.U Beauty, Merry Ice Cream, Digi and Maxis, to join the roadshow to attract more visitors to the event.
