Rasa Riuh Malaysians was a vibrant Tealive activation that brought together brand engagement, stylish merchandise, and energetic community vibes—delivering more than just a drink, but a lifestyle moment that resonated with the crowd.
The design concept drew inspiration from Malaysia’s bold cultural identity and youthful street energy. Think nostalgic kopitiam charm reimagined with a modern twist—bright colors, playful graphic patterns, and interactive zones that encouraged discovery and social sharing. The layout was intentionally open and fluid, creating a space where visitors could browse, linger, and engage with the brand in their own way.
Visual storytelling played a key role: neon lighting, mural-style illustrations, and modular display units helped frame the narrative of Tealive’s bold, local flavor. Materials like polished metal, translucent acrylics, and textured fabrics added depth and contrast, creating a tactile experience that matched the brand’s playful yet premium vibe.
Every design detail—from typography to lighting—was crafted to echo the Rasa Riuh spirit: unapologetically local, energetic, and full of flavor. It wasn’t just a booth—it was a celebration of Malaysian culture through the lens of Tealive.
