The interior of this retail store was curated based on Cheerdik’s story. With the vision to create a delightful experience for their customers and be a one-stop place for the community, the interior of the store will need to find a balance point between the space and product placement. A modern industrial concept is adopted to achieve the open floor space whilst the gondolas are arranged in rows to create a guided journey for the customers.
Not to miss out on the outstanding brand’s identity, the bright orange color of the logo is applied in the interior space to grab the attention of the passerby to pop in. The brand color also represents fun and joy as how the smile on the logo appear.
