Celebrating “street cool” and defining the brand’s iconic mascot, Hush Puppies launched the Super-J ‘Betsy’ as tribute to Jason the basset hound. The capsule collection revolved around the theme of courage and being bold — much like the zesty spirit of The Z List alumnus Layla Sania who starred in the Super-J ‘Betsy’ campaign recently.
In conjunction with the release, Hush Puppies organised an official launch event on the same day at its Pavilion KL store. The super cute Jason the basset hound, now taking on a superhero mode, made a special appearance at the exclusive event.
Taking inspiration from this design collection, our team has came out with an idea to transform the interior of the store into 2D art for the sole purpose of the launch. Not only that, the event also saw guests engaging creatively with the ‘graphic wall’ — doodling and sketching everything from a cartoon character to their own version of the sneaker on the black-and-white wall. The Super-J ‘Betsy’ embodied this ethos exactly, inviting everyone to express their artistic side freely. Guests also received a limited Super-J ‘Betsy’ and had their shoes customised on the spot by resident artist — taking personalisation to the next level.
