At Energy Asia 2025, the PETRONAS F1 Booth turned heads and drew crowds — bringing the adrenaline and allure of the racetrack straight to the exhibition floor. More than just a display, it was an energy-filled zone that captured the essence of speed, precision, and passion that define PETRONAS’ long-standing involvement in Formula 1.
At the heart of the booth stood the iconic F1 race car — a symbol of engineering excellence and high-performance innovation. Visitors were magnetically drawn to the centerpiece, pausing for photos and engaging with brand ambassadors to learn more about PETRONAS’ role in powering championship-winning teams. Beyond the car, the booth offered a lifestyle experience, featuring curated motorsport merchandise and a retail zone buzzing with fans and collectors alike.
One of the distinctive design elements was the continuation of the songket motif, integrated tastefully into the wall panels and counters. This traditional pattern served as a subtle yet powerful reminder of Malaysian heritage, grounding the modern, high-octane concept in cultural identity. The interplay of sleek, motorsport-inspired finishes with the intricate songket detailing created a design narrative that was uniquely PETRONAS — innovative, rooted, and proud.
Booth layout was strategically configured to balance hero moments with visitor flow. The retail area was positioned for optimal accessibility, allowing merchandise browsing and purchases without obstructing views of the F1 centerpiece. Defined zones, clear pathways, and visual cues ensured an engaging and seamless experience — transforming the booth from a static showcase into a fully activated space where brand, excitement, and identity came to life.
